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Results 1 - 20 of 37  for Central Connecticut State University

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Discursive psychology: An alternative conceptual foundation to means-end chain theory

Bagozzi, Richard ; Dabholkar, Pratibha

Psychology & Marketing, Jul 2000, Vol.17(7), p.535 [Peer Reviewed Journal]

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2
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A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites

Boon, Edward

Psychology & Marketing, Oct 2013, Vol.30(10), p.843 [Peer Reviewed Journal]

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Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

Carrillat, François ; D'Astous, Alain ; Christianis, Haralambos

Psychology & Marketing, Nov 2014, Vol.31(11), p.1024 [Peer Reviewed Journal]

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Ad framing effects for consumption products: An affect priming process

Chang, Chingching

Psychology & Marketing, Jan 2008, Vol.25(1), p.24 [Peer Reviewed Journal]

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5
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Reconsidering the Role of Fit in Celebrity Endorsement: Associative-Propositional Evaluation (APE) Accounts of Endorsement Effectiveness

Chang, Yonghwan ; Ko, Yong

Psychology & Marketing, Sep 2016, Vol.33(9), p.678 [Peer Reviewed Journal]

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6
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Mapping consumers' mental models with ZMET

Christensen, Glenn ; Olson, Jerry

Psychology & Marketing, Jun 2002, Vol.19(6), pp.477-502 [Peer Reviewed Journal]

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7
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Consumers' Reactions to a Celebrity Endorser Scandal

Fong, Candy ; Wyer, Robert

Psychology & Marketing, Nov 2012, Vol.29(11), p.885 [Peer Reviewed Journal]

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8
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Implicit consumer preferences and their influence on product choice

Friese, Malte ; Wänke, Michaela ; Plessner, Henning

Psychology & Marketing, Sep 2006, Vol.23(9), p.4 [Peer Reviewed Journal]

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9
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Consumer persuasion: Indirect change and implicit balance

Horcajo, Javier ; Briñol, Pablo ; Petty, Richard E. ;Nevid, Jeffrey S.

Psychology and Marketing, October 2010, Vol.27(10), pp.938-963 [Peer Reviewed Journal]

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Children's relationships with brands: “True love” or “one‐night” stand?

Ji, Mindy F.

Psychology and Marketing, April 2002, Vol.19(4), pp.369-387 [Peer Reviewed Journal]

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11
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Brand confusion: Empirical study of a legal concept

Kapferer, Jean-Noel

Psychology & Marketing, Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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12
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Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison

Kim, Jiyeon ; Forsythe, Sandra

Psychology & Marketing, Sep 2008, Vol.25(9), p.901 [Peer Reviewed Journal]

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13
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Consumer Attitudes toward Sponsors' Counterambush Marketing Ads

Koenigstorfer, Joerg ; Uhrich, Sebastian

Psychology & Marketing, Jun 2017, Vol.34(6), pp.631-647 [Peer Reviewed Journal]

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14
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Effects of Warnings on Responsibility Allocation

Laughery, Kenneth ; Laughery, Brenda ; Lovvoll, David ; Mcquilkin, Meredith ; Wogalter, Michael

Psychology & Marketing (1986-1998), Oct 1998, Vol.15(7), p.687 [Peer Reviewed Journal]

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Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement

Laurent, Gilles

Psychology & Marketing (1986-1998), Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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The Desire for Unique Consumer Products: A New Individual Differences Scale

Lynn, Michael ; Harris, Judy

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.601 [Peer Reviewed Journal]

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17
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Effects of Alcohol Warnings and Advertisements: A Test of the Boomerang Hypothesis

Mackinnon, David ; Lapin, Angela

Psychology & Marketing (1986-1998), Oct 1998, Vol.15(7), p.707 [Peer Reviewed Journal]

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18
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The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

Madhavaram, Sreedhar ; Appan, Radha

Psychology & Marketing, Feb 2010, Vol.27(2), p.186 [Peer Reviewed Journal]

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19
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The influence of gender on mood effects in advertising

Martin, Brett A. S.

Psychology and Marketing, March 2003, Vol.20(3), pp.249-273 [Peer Reviewed Journal]

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20
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The role of sensation seeking and need for cognition on Web-site evaluations: A resource-matching perspective

Martin, Brett ; Sherrard, Michael ; Wentzel, Daniel

Psychology & Marketing, Feb 2005, Vol.22(2), pp.109-126 [Peer Reviewed Journal]

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Results 1 - 20 of 37  for Central Connecticut State University

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  1. Kapferer, Jean-Noël
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