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Accurate case‐outcome modeling in economics, psychology, and marketing

Woodside, Arch

Psychology & Marketing, Nov 2019, Vol.36(11), pp.1046-1061 [Peer Reviewed Journal]

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Status of brands in children’s consumption: What letters to Santa posted on La Poste website tell us

Ganassali, Stéphane

Psychology & Marketing, Jan 2019, Vol.36(1), pp.5-14 [Peer Reviewed Journal]

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Quantitative insights from online qualitative data: An example from the health care sector

Pitt, Christine ; Mulvey, Michael ; Kietzmann, Jan

Psychology & Marketing, Dec 2018, Vol.35(12), pp.1010-1017 [Peer Reviewed Journal]

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The preference for scarcity: A developmental and comparative perspective

John, Maria ; Melis, Alicia ; Read, Daniel ; Rossano, Federico ; Tomasello, Michael

Psychology & Marketing, Aug 2018, Vol.35(8), pp.603-615 [Peer Reviewed Journal]

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Clothes, condoms, and customer satisfaction: The effect of employee mere presence on customer satisfaction depends on the shopping situation

Otterbring, Tobias ; Lu, Chaoren

Psychology & Marketing, Jun 2018, Vol.35(6), pp.454-462 [Peer Reviewed Journal]

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Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons

Merchant, Altaf ; Latour, Kathryn A ; Ford, John B ; Latour, Michael S

Psychology & Marketing, Jan 2018, Vol.35(1), pp.64-78 [Peer Reviewed Journal]

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When consumers penalize not so green products

Lee, Jeonggyu ; Bhatt, Siddharth ; Suri, Rajneesh

Psychology & Marketing, Jan 2018, Vol.35(1), pp.36-46 [Peer Reviewed Journal]

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Oh my gosh, I got to get out of this place! A qualitative study of vicarious embarrassment in service encounters

Kilian, Thomas ; Steinmann, Sascha ; Hammes, Eva

Psychology & Marketing, Jan 2018, Vol.35(1), pp.79-95 [Peer Reviewed Journal]

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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank ; Eisele, Anita ; Meyer, Frederik

Psychology & Marketing, Jan 2018, Vol.35(1), pp.47-63 [Peer Reviewed Journal]

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For Indian online shoppers, have saying and doing parted ways?

Mishra, Manit

Psychology & Marketing, Jan 2018, Vol.35(1), pp.5-19 [Peer Reviewed Journal]

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Dialectical mind can be sweet toward crisis-associated products/brands

Shi, Bing ; Wang, Haizhong ; Liu, Wumei

Psychology & Marketing, Jan 2018, Vol.35(1), pp.20-35 [Peer Reviewed Journal]

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Rewards that undermine customer loyalty? A motivational approach to loyalty programs

Kim, Kyongseok ; Ahn, Sun Joo (Grace)

Psychology & Marketing, Sep 2017, Vol.34(9), pp.842-852 [Peer Reviewed Journal]

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Consumer Attitudes toward Sponsors' Counterambush Marketing Ads

Koenigstorfer, Joerg ; Uhrich, Sebastian

Psychology & Marketing, Jun 2017, Vol.34(6), pp.631-647 [Peer Reviewed Journal]

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Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels

Dilmperi, Athina ; King, Tamira ; Dennis, Charles

Psychology & Marketing, Apr 2017, Vol.34(4), pp.428-447 [Peer Reviewed Journal]

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Consumer Preference for Status Symbolism of Clothing: The Case of the Czech Republic

Millan, Elena ; Mittal, Banwari

Psychology & Marketing, Mar 2017, Vol.34(3), p.309 [Peer Reviewed Journal]

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Results May Vary: Overcoming Variability in Consumer Response to Advertising Music

Craton, Lincoln ; Lantos, Geoffrey ; Leventhal, Richard

Psychology & Marketing, Jan 2017, Vol.34(1), p.19 [Peer Reviewed Journal]

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Online Customer Service Reviews in Urban Hotels: A Data Mining Approach

Sánchez-Franco, Manuel ; Navarro-García, Antonio ; Rondán-Cataluña, Francisco

Psychology & Marketing, Dec 2016, Vol.33(12), p.1174 [Peer Reviewed Journal]

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To Be or Not to Be in Thrall to the March of Smart Products

Schweitzer, Fiona ; Den Hende, Ellis A

Psychology & Marketing, Oct 2016, Vol.33(10), pp.830-842 [Peer Reviewed Journal]

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Face and Emotion Recognition on Commercial Property under EU Data Protection Law

Lewinski, Peter ; Trzaskowski, Jan ; Luzak, Joasia

Psychology & Marketing, Sep 2016, Vol.33(9), p.729 [Peer Reviewed Journal]

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What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand

Shields, Alison ; Johnson, Jennifer

Psychology & Marketing, Sep 2016, Vol.33(9), p.713 [Peer Reviewed Journal]

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