skip to main content
Resource type Show Results with: Show Results with: Index

Results 1 - 20 of 228  for Central Connecticut State University

Results 1 2 3 4 5 next page
Refined by: subject: Psychology remove Journal Title: Psychology & Marketing remove top level: Peer-reviewed Journals remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Material Type:
Article
Add to e-Shelf

Identifying Feelings Elicited by Advertising

Aaker, David ; Stayman, Douglas ; Vezina, Richard

Psychology & Marketing (1986-1998), Spring 1988, Vol.5(1), p.1 [Peer Reviewed Journal]

Full text available online

View all versions
2
Material Type:
Article
Add to e-Shelf

Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature

Lynn, Michael

Psychology & Marketing (1986-1998), Spring 1991, Vol.8(1), p.43 [Peer Reviewed Journal]

Full text available online

View all versions
3
Material Type:
Article
Add to e-Shelf

An Examination of the Validity of Direct Product Perceptions

Johnson, Michael ; Horne, David

Psychology & Marketing, May/Jun 1992, p.221 [Peer Reviewed Journal]

Full text available online

View all versions
4
Material Type:
Article
Add to e-Shelf

Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers, and Purchase Quantity

Krishna, Aradhna ; Shoemaker, Robert

Psychology & Marketing (1986-1998), Nov/Dec 1992, Vol.9(6), p.453 [Peer Reviewed Journal]

Full text available online

View all versions
5
Material Type:
Article
Add to e-Shelf

Further evidence on the Consumer Involvement Profile: Five antecedents of involvement

Kapferer, Jean-Noel ; Laurent, Gilles

Psychology & Marketing, Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

Full text available online

View all versions
6
Material Type:
Article
Add to e-Shelf

Social Interaction Effects in the Framing of Buying Decisions

Woodside, Arch ; Singer, Alan

Psychology & Marketing (1986-1998), Jan/Feb 1994, Vol.11(1), p.27 [Peer Reviewed Journal]

Full text available online

View all versions
7
Material Type:
Article
Add to e-Shelf

Belief when evidence does not support theory

Soper, Barlow ; Milford, Gary ; Rosenthal, Gary

Psychology & Marketing, Aug 1995, Vol.12(5), p.415 [Peer Reviewed Journal]

Full text available online

View all versions
8
Material Type:
Article
Add to e-Shelf

Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

Full text available online

View all versions
9
Material Type:
Article
Add to e-Shelf

Effects of Ambient Odors on Slot-Machine Usage in a Las Vegas Casino

Hirsch, Alan

Psychology & Marketing (1986-1998), Oct 1995, Vol.12(7), p.585 [Peer Reviewed Journal]

Full text available online

View all versions
10
Material Type:
Article
Add to e-Shelf

Coercion in the selling of credit life insurance

Barron, John ; Staten, Michael

Psychology & Marketing, Dec 1995, Vol.12(8), p.765 [Peer Reviewed Journal]

Full text available online

View all versions
11
Material Type:
Article
Add to e-Shelf

State-trait communication apprehension dimensions and potential clients' responses to help offering ads

Jones, David ; Murray, Keith

Psychology & Marketing, Jan 1996, p.1 [Peer Reviewed Journal]

Full text available online

12
Material Type:
Article
Add to e-Shelf

List prices and discounts: The interrelationship between consumer shopping patterns and profitable marketing strategies

Davis, Douglas ; Holt, Charles

Psychology & Marketing, Jul 1996, p.341 [Peer Reviewed Journal]

Full text available online

13
Material Type:
Article
Add to e-Shelf

Does a Single Response Category in a Scale Completely Capture a Response?

Viswanathan, Madhubalan ; Bergen, Mark ; Dutta, Shantanu ; Childers, Terry

Psychology & Marketing (1986-1998), Aug 1996, Vol.13(5), p.457 [Peer Reviewed Journal]

Full text available online

View all versions
14
Material Type:
Article
Add to e-Shelf

A Lifestyle Analysis of Female Consumers in Greater China

Tai, Susan ; Tam, Jackie

Psychology & Marketing (1986-1998), May 1997, Vol.14(3), p.287 [Peer Reviewed Journal]

Full text available online

View all versions
15
Material Type:
Article
Add to e-Shelf

"I Can't Get No Satisfaction:" The Impact of Personality and Emotion on Postpurchase Processes

Mooradian, Todd ; Olver, James

Psychology & Marketing (1986-1998), Jul 1997, Vol.14(4), p.379 [Peer Reviewed Journal]

Full text available online

View all versions
16
Material Type:
Article
Add to e-Shelf

Elaboration on Experience: Effects on Attribute Importance

Huffman, Cynthia

Psychology & Marketing (1986-1998), Aug 1997, Vol.14(5), p.451 [Peer Reviewed Journal]

Full text available online

View all versions
17
Material Type:
Article
Add to e-Shelf

The Role of Motivated Reasoning in Vendor Consideration

Ju-Young, Park ; Sohi, Ravipreet ; Marquardt, Ray

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.585 [Peer Reviewed Journal]

Full text available online

View all versions
18
Material Type:
Article
Add to e-Shelf

Individual differences in emotional contagion of salespersons: Its effect on performance and burnout

Verbeke, Willem

Psychology & Marketing, Sep 1997, Vol.14(6), pp.617-636 [Peer Reviewed Journal]

Full text available online

View all versions
19
Material Type:
Article
Add to e-Shelf

The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development

Hennig-Thurau, Thorsten ; Klee, Alexander

Psychology & Marketing, Dec 1997, Vol.14(8), pp.737-764 [Peer Reviewed Journal]

Full text available online

View all versions
20
Material Type:
Article
Add to e-Shelf

Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis

Ramaswamy, Venkatram ; Srinivasan, Srini

Psychology & Marketing (1986-1998), Jan 1998, Vol.15(1), p.59 [Peer Reviewed Journal]

Full text available online

View all versions

Results 1 - 20 of 228  for Central Connecticut State University

Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Creation Date 

From To
  1. Before 1996  (10)
  2. 1996 To 2001  (31)
  3. 2002 To 2007  (58)
  4. 2008 To 2014  (89)
  5. After 2014  (40)
  6. More options open sub menu

New Records 

  1. Last 3 Months  (2)
  2. More options open sub menu

Suggested New Searches

Ignore my query and look for everything

by this author/creator:

  1. Woodside, Arch G
  2. Woodside, Arch
  3. Wiertz, Caroline
  4. Lowe, Ben
  5. Bagozzi, Richard P.

Searching Remote Databases, Please Wait