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1
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When Consumers Switch Brands

Mazursky, David ; Labarbera, Priscilla ; Aiello, Al

Psychology & Marketing (1986-1998), Spring 1987, Vol.4(1), p.17 [Peer Reviewed Journal]

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2
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Identifying Feelings Elicited by Advertising

Aaker, David ; Stayman, Douglas ; Vezina, Richard

Psychology & Marketing (1986-1998), Spring 1988, Vol.5(1), p.1 [Peer Reviewed Journal]

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3
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Quantitative Analyses of Depth Interviews

Bolton, Ruth ; Bronkhorst, Tina

Psychology & Marketing (1986-1998), Winter 1991, Vol.8(4), p.275 [Peer Reviewed Journal]

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4
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Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature

Lynn, Michael

Psychology & Marketing (1986-1998), Spring 1991, Vol.8(1), p.43 [Peer Reviewed Journal]

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5
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An Examination of the Validity of Direct Product Perceptions

Johnson, Michael ; Horne, David

Psychology & Marketing (1986-1998), May/Jun 1992, Vol.9(3), p.221 [Peer Reviewed Journal]

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6
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Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers, and Purchase Quantity

Krishna, Aradhna ; Shoemaker, Robert

Psychology & Marketing (1986-1998), Nov/Dec 1992, Vol.9(6), p.453 [Peer Reviewed Journal]

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7
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Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement

Laurent, Gilles

Psychology & Marketing (1986-1998), Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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8
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Social Interaction Effects in the Framing of Buying Decisions

Woodside, Arch ; Singer, Alan

Psychology & Marketing (1986-1998), Jan/Feb 1994, Vol.11(1), p.27 [Peer Reviewed Journal]

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9
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Belief When Evidence Does Not Support Theory

Soper, Barlow ; Milford, Gary ; Rosenthal, Gary

Psychology & Marketing (1986-1998), Aug 1995, Vol.12(5), p.415 [Peer Reviewed Journal]

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10
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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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11
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Effects of Ambient Odors on Slot-Machine Usage in a Las Vegas Casino

Hirsch, Alan

Psychology & Marketing (1986-1998), Oct 1995, Vol.12(7), p.585 [Peer Reviewed Journal]

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12
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Coercion in the selling of credit life insurance

Barron, John ; Staten, Michael

Psychology & Marketing, Dec 1995, Vol.12(8), p.765 [Peer Reviewed Journal]

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13
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StateTrait Communication Apprehension Dimensions and Potential Clients' Responses to Help Offering Ads

Jones, David ; Murray, Keith

Psychology & Marketing (1986-1998), Jan 1996, Vol.13(1), p.1 [Peer Reviewed Journal]

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14
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List Prices and Discounts: The Interrelationship between Consumer Shopping Patterns and Profitable Marketing Strategies

Davis, Douglas ; Holt, Charles

Psychology & Marketing (1986-1998), Jul 1996, Vol.13(4), p.341 [Peer Reviewed Journal]

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A Meta-Analysis of Consumer Choice and Subliminal Advertising

Trappey, Charles

Psychology & Marketing (1986-1998), Aug 1996, Vol.13(5), p.517 [Peer Reviewed Journal]

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16
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Does a Single Response Category in a Scale Completely Capture a Response?

Viswanathan, Madhubalan ; Bergen, Mark ; Dutta, Shantanu ; Childers, Terry

Psychology & Marketing (1986-1998), Aug 1996, Vol.13(5), p.457 [Peer Reviewed Journal]

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17
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A Lifestyle Analysis of Female Consumers in Greater China

Tai, Susan ; Tam, Jackie

Psychology & Marketing (1986-1998), May 1997, Vol.14(3), p.287 [Peer Reviewed Journal]

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18
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"I Can't Get No Satisfaction:" The Impact of Personality and Emotion on Postpurchase Processes

Mooradian, Todd ; Olver, James

Psychology & Marketing (1986-1998), Jul 1997, Vol.14(4), p.379 [Peer Reviewed Journal]

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19
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Elaboration on Experience: Effects on Attribute Importance

Huffman, Cynthia

Psychology & Marketing (1986-1998), Aug 1997, Vol.14(5), p.451 [Peer Reviewed Journal]

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20
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Individual Differences in Emotional Contagion of Salespersons: Its Effect on Performance and Burnout

Verbeke, Willem

Psychology & Marketing (1986-1998), Sep 1997, Vol.14(6), p.617 [Peer Reviewed Journal]

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