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Results 1 - 20 of 186  for Central Connecticut State University

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1
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Identifying Feelings Elicited by Advertising

Aaker, David ; Stayman, Douglas ; Vezina, Richard

Psychology & Marketing (1986-1998), Spring 1988, Vol.5(1), p.1 [Peer Reviewed Journal]

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2
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Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature

Lynn, Michael

Psychology & Marketing (1986-1998), Spring 1991, Vol.8(1), p.43 [Peer Reviewed Journal]

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3
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An Examination of the Validity of Direct Product Perceptions

Johnson, Michael ; Horne, David

Psychology & Marketing, May/Jun 1992, p.221 [Peer Reviewed Journal]

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4
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Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers, and Purchase Quantity

Krishna, Aradhna ; Shoemaker, Robert

Psychology & Marketing (1986-1998), Nov/Dec 1992, Vol.9(6), p.453 [Peer Reviewed Journal]

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5
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Further evidence on the Consumer Involvement Profile: Five antecedents of involvement

Kapferer, Jean-Noel ; Laurent, Gilles

Psychology & Marketing, Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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6
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Social Interaction Effects in the Framing of Buying Decisions

Woodside, Arch ; Singer, Alan

Psychology & Marketing (1986-1998), Jan/Feb 1994, Vol.11(1), p.27 [Peer Reviewed Journal]

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7
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Belief when evidence does not support theory

Soper, Barlow ; Milford, Gary ; Rosenthal, Gary

Psychology & Marketing, Aug 1995, Vol.12(5), p.415 [Peer Reviewed Journal]

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8
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Brand Confusion: Empirical Study of a Legal Concept

Jean-Noel Kapferer

Psychology & Marketing (1986-1998), Sep 1995, Vol.12(6), p.551 [Peer Reviewed Journal]

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9
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Effects of Ambient Odors on Slot-Machine Usage in a Las Vegas Casino

Hirsch, Alan

Psychology & Marketing (1986-1998), Oct 1995, Vol.12(7), p.585 [Peer Reviewed Journal]

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10
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Coercion in the selling of credit life insurance

Barron, John ; Staten, Michael

Psychology & Marketing, Dec 1995, Vol.12(8), p.765 [Peer Reviewed Journal]

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11
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"I Can't Get No Satisfaction:" The Impact of Personality and Emotion on Postpurchase Processes

Mooradian, Todd ; Olver, James

Psychology & Marketing (1986-1998), Jul 1997, Vol.14(4), p.379 [Peer Reviewed Journal]

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12
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Individual differences in emotional contagion of salespersons: Its effect on performance and burnout

Verbeke, Willem

Psychology & Marketing, Sep 1997, Vol.14(6), pp.617-636 [Peer Reviewed Journal]

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13
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The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development

Hennig-Thurau, Thorsten ; Klee, Alexander

Psychology & Marketing, Dec 1997, Vol.14(8), pp.737-764 [Peer Reviewed Journal]

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14
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Ambush Marketing: Is Confusion To Blame for the Flickering of the Flame?

Shani, David ; Sandler, Dennis

Psychology & Marketing (1986-1998), Jul 1998, p.367 [Peer Reviewed Journal]

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15
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The association between adolescents' receiver characteristics and exposure to the alcohol warning label

Nohre, Liva ; Mackinnon, David ; Stacy, Alan ; Pentz, Mary

Psychology & Marketing, May 1999, Vol.16(3), p.245 [Peer Reviewed Journal]

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16
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What qualitative research can be

Cohen, Ronald

Psychology & Marketing, Jul 1999, Vol.16(4), p.351 [Peer Reviewed Journal]

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17
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Know the name, forget the exposure: Brand familiarity versus memory of exposure context

Holden, Stephen ; Vanhuele, Marc

Psychology & Marketing, Sep 1999, Vol.16(6), p.479 [Peer Reviewed Journal]

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18
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Nonconscious memory processes in marketing: A historical perspective and future directions

Krishnan, H ; Trappey, Charles

Psychology & Marketing, Sep 1999, Vol.16(6), p.451 [Peer Reviewed Journal]

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19
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Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences

Fiore, Anne ; Yah, Xinlu ; Yoh, Eunah

Psychology & Marketing, Jan 2000, Vol.17(1), p.27 [Peer Reviewed Journal]

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20
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Counterfactual reasoning in causal judgments: Implications for marketing

Mcgill, Ann

Psychology & Marketing, Apr 2000, Vol.17(4), p.323 [Peer Reviewed Journal]

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Results 1 - 20 of 186  for Central Connecticut State University

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