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Results 1 - 20 of 29  for Central Connecticut State University

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A scale for measuring store personality

D'Astous, Alain ; Levesque, Melanie

Psychology & Marketing, May 2003, Vol.20(5), pp.455-469 [Peer Reviewed Journal]

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An Examination of the Validity of Direct Product Perceptions

Johnson, Michael ; Horne, David

Psychology & Marketing (1986-1998), May/Jun 1992, Vol.9(3), p.221 [Peer Reviewed Journal]

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3
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An experimental method for studying unconscious perception in a marketing context

Shapiro, Stewart ; Macinnis, Deborah ; Heckler, Susan ; Perez, Ann

Psychology & Marketing, Sep 1999, Vol.16(6), p.459 [Peer Reviewed Journal]

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Avatars as information: Perception of consumers based on their avatars in virtual worlds

Bélisle, Jean-François ; Bodur, H

Psychology & Marketing, Aug 2010, Vol.27(8), p.741 [Peer Reviewed Journal]

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5
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Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions

Kees, Jeremy ; Bone, Paula ; Kozup, John ; Ellen, Pam

Psychology & Marketing, Jul 2008, Vol.25(7), p.675 [Peer Reviewed Journal]

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Breaking Through Complexity: Visual and Conceptual Dimensions in Logo Evaluation across Exposures

Miceli, Gaetano "Nino" ; Scopelliti, Irene ; Raimondo, Maria ; Donato, Carmela

Psychology & Marketing, Oct 2014, Vol.31(10), p.886 [Peer Reviewed Journal]

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Comparing the perceived value of information and entertainment mobile services

Pihlström, Minna ; Brush, Gregory

Psychology & Marketing, Aug 2008, Vol.25(8), p.732 [Peer Reviewed Journal]

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8
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Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

Kessous, Aurélie ; Roux, Elyette ; Chandon, Jean-Louis

Psychology & Marketing, Feb 2015, Vol.32(2), p.187 [Peer Reviewed Journal]

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9
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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

Akdeniz, Billur ; Calantone, Roger ; Voorhees, Clay

Psychology & Marketing, Jan 2013, Vol.30(1), p.76 [Peer Reviewed Journal]

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10
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Evaluation of age-related labels by senior citizens

Weijters, Bert ; Geuens, Maggie

Psychology & Marketing, Sep 2006, Vol.23(9), p.13 [Peer Reviewed Journal]

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11
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Field dependence and classification: Implications for global information systems

Mccool, Matthew ; St Amant, Kirk

Journal of the American Society for Information Science and Technology, Jun 2009, Vol.60(6), p.1258 [Peer Reviewed Journal]

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12
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For Indian online shoppers, have saying and doing parted ways?

Mishra, Manit

Psychology & Marketing, Jan 2018, Vol.35(1), pp.5-19 [Peer Reviewed Journal]

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13
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Further insights into perceived value and consumer loyalty: A "Green" perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology & Marketing, Dec 2011, Vol.28(12), p.1154 [Peer Reviewed Journal]

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14
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How buyers frame problems: Revisited

Wilson, Elizabeth ; Mcmurrian, Robert ; Woodside, Arch

Psychology & Marketing, Jun 2001, Vol.18(6), pp.617-655 [Peer Reviewed Journal]

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15
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Integrating emotions in the analysis of retail price images

Zielke, Stephan

Psychology & Marketing, Apr 2011, Vol.28(4), p.330 [Peer Reviewed Journal]

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Measurement of implicit and explicit attitudes toward Barack Obama

Nevid, Jeffrey ; Mcclelland, Nate

Psychology & Marketing, Oct 2010, Vol.27(10), p.989 [Peer Reviewed Journal]

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17
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Order effect in relevance judgment

Xu, Yunjie ; Wang, Dong

Journal of the American Society for Information Science and Technology, Jun 2008, Vol.59(8), p.1264 [Peer Reviewed Journal]

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18
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Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Lowe, Ben ; Alpert, Frank

Psychology & Marketing, Sep 2010, Vol.27(9), p.846 [Peer Reviewed Journal]

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19
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Priming a Cross-Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

Smarandescu, Laura ; Rose, Randy ; Wedell, Douglas

Psychology & Marketing, Feb 2013, Vol.30(2), p.133 [Peer Reviewed Journal]

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20
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Same or Different? How Distance and Variation Affect Similarity Judgments

Yoo, Changjo ; Macinnis, Deborah

Psychology & Marketing, Mar 2004, Vol.21(3), pp.209-227 [Peer Reviewed Journal]

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