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10 Results  for Central Connecticut State University

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1
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Ad repetition in a cluttered environment: The influence of type of processing

Malaviya, Prashant ; Meyers-Levy, Joan ; Sternthal, Brian

Psychology & Marketing, Mar 1999, Vol.16(2), p.99 [Peer Reviewed Journal]

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2
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Ambush marketing: Is confusion to blame for the flickering of the flame?

Shani, David ; Sandler, Dennis

Psychology & Marketing, Jul 1998, Vol.15(4), pp.367-383 [Peer Reviewed Journal]

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3
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An evolutionary psychology perspective on gift giving among young adults

Saad, Gad ; Gill, Tripat

Psychology & Marketing, Sep 2003, Vol.20(9), pp.765-784 [Peer Reviewed Journal]

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4
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Effects of ambient odors on slot-machine usage in a Las Vegas casino

Hirsch, Alan

Psychology & Marketing, Oct 1995, Vol.12(7), p.585 [Peer Reviewed Journal]

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Exploring the connection between frustration and consumer choice behavior in a dynamic decision environment

Strebel, Judi ; O'Donnell, Kathleen ; Myers, John

Psychology & Marketing, Dec 2004, Vol.21(12), pp.1059-1076 [Peer Reviewed Journal]

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Further evidence on the Consumer Involvement Profile: Five antecedents of involvement

Kapferer, Jean-Noel ; Laurent, Gilles

Psychology & Marketing, Jul/Aug 1993, Vol.10(4), p.347 [Peer Reviewed Journal]

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7
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I'll have what she's having: Gauging the impact of product placements on viewers

Law, Sharmistha ; Braun, Kathryn

Psychology & Marketing, Dec 2000, Vol.17(12), pp.1059-1075 [Peer Reviewed Journal]

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8
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Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures

Basuroy, Suman

Psychology & Marketing, Mar 2005, Vol.22(3), pp.203-223 [Peer Reviewed Journal]

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Know the name, forget the exposure: Brand familiarity versus memory of exposure context

Holden, Stephen ; Vanhuele, Marc

Psychology & Marketing, Sep 1999, Vol.16(6), p.479 [Peer Reviewed Journal]

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Vegetarianism: Toward a greater understanding

Janda, Swinder ; Trocchia, Philip

Psychology & Marketing, Dec 2001, pp.1205-1240 [Peer Reviewed Journal]

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10 Results  for Central Connecticut State University

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by this author/creator:

  1. Sandler, Dennis
  2. Kapferer, Jean-Noël
  3. Saad, Gad
  4. Hirsch, Alan R.
  5. Laurent, Gilles

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