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15 Results  for Central Connecticut State University

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1
Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link
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Article
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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas

Journal of business research, 2014-05, Vol.67 (5), p.974-982 [Peer Reviewed Journal]

Elsevier Inc

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2
Further insights into perceived value and consumer loyalty: A “Green” perspective
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Article
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Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology & marketing, 2011-12, Vol.28 (12), p.1154-1176 [Peer Reviewed Journal]

Hoboken: Wiley Subscription Services, Inc., A Wiley Company

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3
Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues
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Article
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Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues

Zeithaml, Valarie A ; Verleye, Katrien ; Hatak, Isabella ; Koller, Monika ; Zauner, Alexander

Journal of service research : JSR, 2020-11, Vol.23 (4), p.409-432 [Peer Reviewed Journal]

Los Angeles, CA: SAGE Publications

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4
Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
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Article
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Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Floh, Arne ; Koller, Monika ; Zauner, Alexander

Journal of marketing management, 2013-04-01, Vol.29 (5-6), p.646-670 [Peer Reviewed Journal]

Routledge

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5
Customer perceived value-Conceptualization and avenues for future research
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Article
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Customer perceived value-Conceptualization and avenues for future research

Zauner, Alexander ; Koller, Monika ; Hatak, Isabella ;Walla, Peter

Cogent psychology, 2015-12-31, Vol.2 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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6
Multiple value dimensions spill‐over—An experimental approach in a consumption system comprising a product and a service
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Article
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Multiple value dimensions spill‐over—An experimental approach in a consumption system comprising a product and a service

Arne, Floh ; Koller, Monika ; Zauner, Alexander ; Teller, Christoph

Journal of consumer behaviour, 2017-07, Vol.16 (4), p.352-362 [Peer Reviewed Journal]

Wiley Subscription Services, Inc

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7
Working on a dream: sustainable organisational change in SMEs using the example of the Austrian wine industry
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Article
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Working on a dream: sustainable organisational change in SMEs using the example of the Austrian wine industry

Hatak, Isabella ; Hatak, Isabella ; Floh, Arne ; Floh, Arne ; Zauner, Alexander ; Zauner, Alexander ;Kailer, Norbert ; Fink, Matthias ; Kailer, Norbert ; Fink, Matthias ; Gundolf, Katherine ; Frank, Hermann ; Gundolf, Katherine ; Frank, Hermann

Review of managerial science, 2015-03, Vol.9 (2), p.285-315 [Peer Reviewed Journal]

Berlin/Heidelberg: Springer Berlin Heidelberg

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8
Persuasibility and the self – Investigating heterogeneity among consumers
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Article
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Persuasibility and the self – Investigating heterogeneity among consumers

Koller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, Thomas

Australasian marketing journal, 2013-05, Vol.21 (2), p.94-104 [Peer Reviewed Journal]

St. Lucia: Elsevier Ltd

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9
Sponsoring, brand value and social media
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Article
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Sponsoring, brand value and social media

Zauner, Alexander ; Koller, Monika ; Fink, Matthias

Revista de administração de emprêsas, 2012-12, Vol.52 (6), p.681-691 [Peer Reviewed Journal]

Fundação Getulio Vargas

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10
Sponsoring, brand value and social media/Patrocinio, valorizacao da marca e midias sociais/Patrocinio, valorizacion de la marca y medios sociales
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Article
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Sponsoring, brand value and social media/Patrocinio, valorizacao da marca e midias sociais/Patrocinio, valorizacion de la marca y medios sociales

Zauner, Alexander ; Koller, Monika ; Fink, Matthias

Revista de administração de emprêsas, 2012-11-01, Vol.52 (6), p.681 [Peer Reviewed Journal]

Fundacao Getulio Vargas

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11
Multiple value dimensions spill-over-An experimental approach in a consumption system comprising a product and a service: Spill-over effect in consumption system: the case of wireless telecommunications
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Article
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Multiple value dimensions spill-over-An experimental approach in a consumption system comprising a product and a service: Spill-over effect in consumption system: the case of wireless telecommunications

Arne, Floh ; Koller, Monika ; Zauner, Alexander ; Teller, Christoph

Journal of consumer behaviour, 2017-07, Vol.16 (4), p.352-362 [Peer Reviewed Journal]

Full text available online

12
Further insights into perceived value and consumer loyalty: A “Green” perspective: Further Insights into Perceived Value and Consumer Loyalty
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Article
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Further insights into perceived value and consumer loyalty: A “Green” perspective: Further Insights into Perceived Value and Consumer Loyalty

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology & marketing, 2011-12, Vol.28 (12), p.1154-1176 [Peer Reviewed Journal]

Full text available online

13
Taking a deeper look at online reviews: The assymetric effect of valence intensity on shopping behaviour
Material Type:
Article
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Taking a deeper look at online reviews: The assymetric effect of valence intensity on shopping behaviour

Floh, Arne ; Koller, Monika ; Zauner, Alexander

Journal of marketing management, 2013-04-01, Vol.29 (5-6), p.646 [Peer Reviewed Journal]

Taylor & Francis Group LLC

Full text available online

14
Applications of the Need For Smell-Scale
Material Type:
Conference Proceeding
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Applications of the Need For Smell-Scale

Thomas Salzberger ; Arne Floh ; Alexander Zauner ; Monika Koller ; Maria Sääksjärvi ; Rick Schifferstein

Advances in Consumer Research, 2016-01-01, Vol.44, p.744 [Peer Reviewed Journal]

Urbana: Association for Consumer Research

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15
The Individual Propensity to Take a Smell At Products
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Article
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The Individual Propensity to Take a Smell At Products

Monika Koller ; Thomas Salzberger ; Alexander Zauner ; Arne Floh ; Maria Sääksjärvi ; Hendrik Schifferstein

Advances in consumer research, 2012-01-01, Vol.40, p.1 [Peer Reviewed Journal]

Urbana: Association for Consumer Research

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15 Results  for Central Connecticut State University

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