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Results 1 - 20 of 38  for Central Connecticut State University

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1
Longitudinale Betrachtung der Kognitiven Dissonanz
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Book
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Longitudinale Betrachtung der Kognitiven Dissonanz

Koller, Monika

Bern Peter Lang International Academic Publishers 2018

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2
Carpe diem instead of losing your social mind: Beyond digital addiction and why we all suffer from digital overuse
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Article
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Carpe diem instead of losing your social mind: Beyond digital addiction and why we all suffer from digital overuse

Montag, Christian ; Walla, Peter ;Koller, Monika

Cogent psychology, 2016-12-31, Vol.3 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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3
The role of flooring materials in health, comfort and performance of children in classrooms
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Article
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The role of flooring materials in health, comfort and performance of children in classrooms

Bluyssen, Philomena M ;Koller, Monika

Cogent psychology, 2016-12-31, Vol.3 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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4
Gender equality predicts leisure-time physical activity: Benefits for both sexes across 34 countries
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Article
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Gender equality predicts leisure-time physical activity: Benefits for both sexes across 34 countries

Balish, Shea M ; Deaner, Robert O ; Rathwell, Scott ; Rainham, Daniel ; Blanchard, Chris ;Koller, Monika

Cogent psychology, 2016-12-31, Vol.3 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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5
Do pictures help to memorize? The influence of item presentation and executive functions on everyday memory in older adults
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Article
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Do pictures help to memorize? The influence of item presentation and executive functions on everyday memory in older adults

Kempe, Matthias ; Thomas, Monika ; Memmert, Daniel ;Koller, Monika

Cogent psychology, 2016-12-31, Vol.3 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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6
Optimal temporal placement of the call in beach volleyball
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Article
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Optimal temporal placement of the call in beach volleyball

Künzell, Stefan ; Reffel, Fabian ;Koller, Monika

Cogent psychology, 2016-12-31, Vol.3 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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7
Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link
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Article
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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas

Journal of business research, 2014-05, Vol.67 (5), p.974-982 [Peer Reviewed Journal]

Elsevier Inc

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8
The direction of the response scale matters – accounting for the unit of measurement
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Article
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The direction of the response scale matters – accounting for the unit of measurement

Salzberger, Thomas ; Koller, Monika

European journal of marketing, 2019-05-13, Vol.53 (5), p.871-891 [Peer Reviewed Journal]

Bradford: Emerald Publishing Limited

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9
Further insights into perceived value and consumer loyalty: A “Green” perspective
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Article
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Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika ; Floh, Arne ; Zauner, Alexander

Psychology & marketing, 2011-12, Vol.28 (12), p.1154-1176 [Peer Reviewed Journal]

Hoboken: Wiley Subscription Services, Inc., A Wiley Company

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10
Towards a new paradigm of measurement in marketing
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Article
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Towards a new paradigm of measurement in marketing

Salzberger, Thomas ; Koller, Monika

Journal of business research, 2013-09, Vol.66 (9), p.1307-1317 [Peer Reviewed Journal]

Elsevier Inc

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11
Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues
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Article
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Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues

Zeithaml, Valarie A ; Verleye, Katrien ; Hatak, Isabella ; Koller, Monika ; Zauner, Alexander

Journal of service research : JSR, 2020-11, Vol.23 (4), p.409-432 [Peer Reviewed Journal]

Los Angeles, CA: SAGE Publications

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12
Neuromarketing and consumer neuroscience: contributions to neurology
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Article
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Neuromarketing and consumer neuroscience: contributions to neurology

Javor, Andrija ; Koller, Monika ; Lee, Nick ; Chamberlain, Laura ; Ransmayr, Gerhard

BMC neurology, 2013-02-06, Vol.13 (1), p.13-13 [Peer Reviewed Journal]

England: BioMed Central Ltd

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13
Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
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Article
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Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Floh, Arne ; Koller, Monika ; Zauner, Alexander

Journal of marketing management, 2013-04-01, Vol.29 (5-6), p.646-670 [Peer Reviewed Journal]

Routledge

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14
Customer perceived value-Conceptualization and avenues for future research
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Article
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Customer perceived value-Conceptualization and avenues for future research

Zauner, Alexander ; Koller, Monika ; Hatak, Isabella ;Walla, Peter

Cogent psychology, 2015-12-31, Vol.2 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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15
Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No
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Article
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Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No

Bosshard, Shannon ; Koller, Monika ; Walla, Peter

Brain sciences, 2019-05-10, Vol.9 (5), p.106 [Peer Reviewed Journal]

Switzerland: MDPI AG

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16
Consumers' Attitude Towards Applying Fmri in Marketing Research
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Article
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Consumers' Attitude Towards Applying Fmri in Marketing Research

Monika Koller

Advances in consumer research, 2010-01-01, Vol.37, p.428 [Peer Reviewed Journal]

Urbana: Association for Consumer Research

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17
Established liked versus disliked brands: Brain activity, implicit associations and explicit responses
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Article
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Established liked versus disliked brands: Brain activity, implicit associations and explicit responses

Bosshard, Shannon S ; Bourke, Jesse D ; Kunaharan, Sajeev ; Koller, Monika ; Walla, Peter ;Heinonen, Jarmo

Cogent psychology, 2016-12-31, Vol.3 (1) [Peer Reviewed Journal]

Abingdon: Cogent

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18
Multiple value dimensions spill‐over—An experimental approach in a consumption system comprising a product and a service
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Article
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Multiple value dimensions spill‐over—An experimental approach in a consumption system comprising a product and a service

Arne, Floh ; Koller, Monika ; Zauner, Alexander ; Teller, Christoph

Journal of consumer behaviour, 2017-07, Vol.16 (4), p.352-362 [Peer Reviewed Journal]

Wiley Subscription Services, Inc

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19
Benchmarking in service marketing - a longitudinal analysis of the customer
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Article
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Benchmarking in service marketing - a longitudinal analysis of the customer

Koller, Monika ; Salzberger, Thomas ;Gunasekaran, Angappa

Benchmarking : an international journal, 2009-05-29, Vol.16 (3), p.401-414 [Peer Reviewed Journal]

Emerald Group Publishing Limited

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20
Persuasibility and the self – Investigating heterogeneity among consumers
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Article
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Persuasibility and the self – Investigating heterogeneity among consumers

Koller, Monika ; Floh, Arne ; Zauner, Alexander ; Rusch, Thomas

Australasian marketing journal, 2013-05, Vol.21 (2), p.94-104 [Peer Reviewed Journal]

St. Lucia: Elsevier Ltd

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Results 1 - 20 of 38  for Central Connecticut State University

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